ProEd InfoLists

Serving university executive & professional development centers since 1986

The Essence of Life:  It Isn’t About the Answer --
It’s About the Question

Energy, inspiration, and imagination are the essence of life. Only when
we begin to search for the questions that propel us to that hope and
understanding can we truly begin to transform our behaviors, actions
and inner dialogues. We can become the change that we see and want.
This program is focused on the questions that can be catalysts for
innovation, insight, and creativity in our personal lives. This will be a
thought provoking and interactive session. 

This session will help you to:
  • Generate new meanings, new history, and new possibilities in our live
  • Encourage us how to dream with our feet on the ground
  • Teach us that genius lies in the questions of life, not the answers
  • Illustrate that we live in a universe of strengths
  • Create a dialogue of hope
        Théres W. Stiefer, Ed.D., is Director of Executive Education, Sam M. Walton College of Business, University of Arkansas. In higher education for 20 years, she served as the President of the Oklahoma Association of Colleges and Employers, the President of the Southwest Association of Colleges and Employers (SWACE), and is the first Arkansan to ever sit on the executive board of the National Association of Colleges and Employers (NACE). She is an instructor for the NACE Management Leadership Institute. Théres has presented her topic “Creating and Cultivating the Spirit of Celebration in the Workplace/Life and the Uncommon Life” to regional and national organizations and universities in 12 states.
The Marketing Clinic

To increase your registrations and revenue and control marketing costs,
attend this marketing clinic. In a facilitated format you will get honest
and experienced feedback on how to specifically improve your results. 
No generalities, just "what to do differently" the next time you do it. 
Plus, you will hear the actual results of what others have experienced
from their marketing efforts.

You will be asked to send us one month in advance one or two samples
of emails, postcards,brochures or other materials that you have used. 
They will be critiqued in advance, and used as examples during the
session.

When you leave this precon, you will:

  • Have answers to all of your marketing questions.
  • Have specific improvement plans for your next marketing projects.
  • Be ready to see increases in your program registrations.

       Phil Graf has worked in and with executive and professional development centers for over 30 years and through 5 recessions.  He started a university management center in a recession and built it from scratch to three profitable locations.  He has directed the marketing for thousands of programs and has advised deans, directors, and entrepreneurs on start-up plans, turnaround challenges, and marketing strategy.  Phil is President of ProEd Corporation and InfoLists Inc., and has a life-long passion to develop competency in program marketing strategy. He will offer rapid-fire, reality-based content and facilitate a true bottom line session.