(S1) The Marketing Clinic - Catalog, Brochure and Mail Plan Critique
Conducted by Phil Graf

If you are ready to improve your marketing pieces and plans, attend this marketing clinic. You will be asked to send us one month in advance several samples of a brochure, a catalog or calendar, letter that you have used, as well as to send extras for everyone attending the pre-con session. Your advance materials will be analyzed and critiqued by Phil to the precon, then used as examples during the session.

In a facilitated format you will get honest and experienced feedback on how to specifically improve your results. You won't hear generalities or dangerous rules of thumb - just specific and what to do differently the next time you do it. Plus, you will hear the actual results that others have experienced from the brochures they bring to the clinic.

When you leave this precon, you will:

• Have answers to all your marketing questions - from copy and lead time to lists and ROI
• Have an outstanding improvement plan for your next projects
• Receive handouts to use as reminders and checklists for every new project you undertake
• Be ready to make major improvements in your bottom line

Philip R. Graf, President of ProEd Corporation and InfoLists, Inc. Phil has started college-based management development centers, co-founded two private seminar companies, and has marketed over 15,000 programs, through individual brochures, catalogs, email and letter marketing. His companies have provided college and university executive and professional program providers with experienced marketing counsel and mail lists for three decades.

(S2) Technology Demystified : Are you as wired as your students?

YouTube. Blogs. Webinars. The list goes on. Such technologies represent a growing opportunity for educators, but the pace of technological change makes it difficult to stay current. This session defines and explores practical uses for many cutting-edge technologies in professional, management, and executive education. We'll explore Web 2.0 services like blogs and wikis, but also computer simulations, synchronous and asynchronous learning systems, and more in this interactive exploration of next generation learning tools.

• Use podcasts, blogs, wikis, simulations, and more in adult education
• Enhance your in-class learning experience with cutting-edge tools
• Create ongoing learning opportunities for students after class using technology
• Improve revenue and customer retention through on-demand learning

Jon M. Horn has been a dynamic presence in the continuing education field for more than ten years. As president of JMH Consulting, Jon spent six years as a technology and web professional before specializing as an adult education consultant. For the last four years, Jon has served as the acting Director of Professional Programs at Emory University's Center for Lifelong Learning. During that time, he has been a catalyst behind Emory University's four hundred percent increase in continuing education revenues. As an educator, Jon has spent more than four thousand hours teaching for organizations like Emory University, The Home Depot, UPS, and Coca-Cola. He is also a frequent presenter at higher education conferences. A student once described Jon as a dynamic presenter with the remarkable ability to convey technical concepts in layman's terms. This ability to simplify complex ideas, coupled with a rare enthusiasm, helps engage all types of audiences.

(S3) Negotiating for Success: Strategies and Tactics

Effective negotiating is a necessary part of business success. Whether it be trying to secure a major contract or simply trying to get a better price on a vendor product, we are all involved in negotiations. Although there may be a great difference in the scale of the negotiation, there are basic principles of negotiation that always apply.

We will look at specific strategies that will make you more successful in negotiating. We will also discuss several negotiating tactics that you can employ and how to identify and defend against these tactics when they are used by the other party.

The must dos of negotiating Recognizing tactics used by the other party Questioning techniques that will help you negotiate with greater success

One of the keys to effective negotiating is knowing how to ask questions. We will cover several questioning techniques that can help you in negotiating for success in all aspects of your business.

Vincent S. Daniels (Vince) is Executive Director, Executive Education at the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University. Before entering the academic world in 1999, Vince was an international entrepreneur for over twenty years, owning companies in six countries.